Tune in, Gaymos, OkCupid Really Wants This to the office | Autostraddle

OkCupid plus the gays have obtained something rather unique going for a while now. Without depending too greatly on trite connection metaphors, they love us in regards to our possibility marketing bucks, perhaps not all of our intimate orientation, and this implies a lot to united states. OkCupid determined in early stages that unlike their internet dating opponents, these people were planning address homosexual members like the standard old consumers these were, and also the result has become that today roughly 99.9% of this homosexual females I know have reports on OkCupid. And’ve really implemented through thereon implicit pledge, such as you in their really sorts of groundbreaking online dating statistics tasks. Bear in mind when
they proved with technology that people aren’t sex-crazed psychos
who want to change straight individuals into similarly crazed homosexuals?

Today OkCupid is having points to the next level – they aren’t just treating united states equally, they truly are paying attention to the specific difficulties we face. Today, those that determine on their own as gay or bi can prefer to cover their particular users in lookups from users identified as straight. OkCupid claims this is certainly for three reasons:

* maybe you’re not out to any or all yet

* perchance you do not want direct guys striking you

* perchance you enjoy clicking checkboxes on websites

They are pretty smart findings! Any time you differ, look at this: what other individuals have come to the conclusion, all themselves, that you don’t desire direct guys hitting on you? That’s what I thought.

Possibly this is simply not a big deal, except to you personally as an individual who wants to maintain the chance open of satisfying a lovely woman with a gratitude for postcolonial literary works and a great haircut but which additionally would like to prevent having your creepy dudebro relative with all the Tucker maximum rates within his Facebook profile out you. Possibly, though, that is something different? Possibly this really is a (profit-driven, revenue-focused) organization who’s not just acknowledging that queers are possible customers, not just deigning to include them in its conceptual marketplace in a perfunctory sense, it is definitely attempting to court them by providing characteristics that they know they want?

Within the quick history of organizations consciously marketing towards homosexual folks, most businesses have peaked at “recognizing the presence.” Including, marketing homosexual travel by placing “Gay Travel!” on top of internet site, working on the assumption that queers would be so thankful that you recalled they exist that they will flock to you personally in droves. It is more difficult to think of samples of exactly what OkCupid does – analyzing gays like most other section with the marketplace, trying to figure out whatever might want in a product or service and then giving it in their eyes. They didn’t have to achieve this – i am pretty sure that every solitary homosexual girl I know will have held their membership even though OkCupid hadn’t produce this. Even so they performed, that’s like stating hey, lady, Really don’t desire to hurry circumstances or whatever, but In my opinion you are pretty unique, and I also wanna address you right so you stick around. And I also suggest, if we were not searching for anyone to point out that, would we get on OkCupid in the first place?

Originally from Boston, MA, Rachel now stays in the Midwest. Topics dear to her cardiovascular system include bisexuality, The X-Files and tacos. The woman favorite Ciara video clip might be “drive,” but if you are only going to view one, she recommends “Like A Boy.” You’ll be able to follow the lady on
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